Our Story
Every customer, a Friend
Since 1962, SMSEGUROS has been protecting individuals, families and businesses with a simple approach: listen first, advise truthfully and follow up closely.
Our story began in Lumiar, Lisbon, and was built on trust, hard work and a close relationship with each client — who, for us, is above all a friend.
Today, we continue to honour that commitment with personalised solutions, a specialised team and total dedication to those who choose us.
Our Vision
Making insurance a tool for citizenship: accessible, understandable and present at all stages of people's lives.
We want to be recognised as a friendly, ethical and humane insurance consultant that always puts the customer's interests first.
Our Mission
Protecting what is essential in people's lives - their health, family, assets and future -through clear, fair insurance solutions tailored to each customer.
We do this with honesty, active listening and total dedication to what really matters: trust.
63
Years of activity
+100k
Policies
10+
Achievements
5
consultants
Our Values
What Sets Us Apart
In an increasingly impersonal market, we take pride in maintaining a close, ethical, and dedicated approach.
